Potential, Unleashed

LIV Golf’s Impact & Sustainability Strategy

Enabling and inspiring a better tomorrow through the game we love.

I am delighted to launch our first-ever social impact and sustainability strategy: ‘Potential, Unleashed’. It includes some bold ambitions and big ideas because we believe that the current challenges facing society and the planet cannot be overcome without considerable ambition.


- Greg Norman, LIV Golf Commissioner & CEO

PU Greg Norman Image
LIV to Learn image

LIV To Learn

Working with partners to increase opportunities for education, employment, and training for young people.

Transform The Game

Transform the Game

Increasing opportunities for those from diverse backgrounds to play and work in golf. 

Potential Unleashed Assessing the Field Image

LIV Green

Delivering more sustainable events and investing in climate-related research and technology, enabling the golf industry to reduce its impact on the planet. 

The Way We LIV

The Way We LIV

Building a world-class organization with sustainability underpinning the way we do business. 

Impact Leaderboard

Impact Leaderboard

Learn more about how LIV Golf’s Teams are competing off the golf course to make a lasting impact in communities around the world.  

Impact Report

PU 5050 Book

Check out LIV Golf’s first ever impact report, highlighting all social impact & sustainability efforts in our inaugural ‘Potential, Unleashed’ season. 

Potential, Unleashed: Latest Stories

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